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GfK


GfK Retain and Technology France is the world’s leading market research firm for tracking point-of-sale data in technical consumer goods and the entertainment media markets.

“By automating the twin processes of data integration and data quality, we can launch new services more quickly, which helps us increase revenues and capture market share.”

— Fabrice Benaut, Director of Information Systems and Development, GfK Retail and Technology France

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Business Need

Collect point-of-sale information from retailers, resellers and distributors to provide intelligent market research sales information on technology consumer goods and entertainment media.

Cope with growing data volumes: GfK integrated 50 data files every month a decade ago; today it processes 1,700 per month.

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Challenges

Collect data from thousands of sources to generate strategic reports for customers.

Ensure data is accurate, reliable, and trustworthy.

Exploit new data sources to support new product development.

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Solutions & Results

Informatica accesses, cleanses and integrates timely, trusted data across GfK’s databases, enterprise applications and 3,000 staff—plus an extended network of market research customers.

Accelerated integration time by 400%.

Reduced development costs by 75%.

Decreased volume of data errors by 80%.

Slashed time-to-market for new products and services.

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Products & Services

Informatica PowerCenter

Accesses, integrates, and delivers any and all data quickly and cost-effectively, without hand coding.

Informatica Data Quality

Transforms the way your business works by instilling trust in data at all times.

Informatica B2B Data Transformation

Extracts and utilizes data from any file, document, or message — regardless of format, complexity, or size.

Success Stories

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Citrix

Citrix uses Informatica solutions to gain complete customer insight on all products

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M.D. Anderson Cancer Center

Informatica empowered scientific and clinical collaboration at this renowned cancer center by turning data into knowledge and facilitating self-service business intelligence

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Illinois State University

Illinois State University relies on Informatica to standardize data analytics that enrich students’ experiences and promote academic achievement