Master data management (MDM) is a methodology that identifies the most critical information within an organization—and creates a single source of its truth to power business processes.
MDM involves a number of technology solutions, including data integration, data quality, and business process management (BPM). It delivers:
Your business runs many applications that store data—financial systems, marketing systems, customer service systems, and so on. Each application has built its own version of data “truth.” But which one is right? Not knowing can cost your organization significantly.
You know you’re in trouble when business processes start breaking down. You don’t know what products your customers have bought. You don’t know which products are selling well, or through which channels. You can’t get important compliance documents completed on time. You can’t get marketing campaigns out the door, and when you finally do, ROI suffers.
Not all MDM solutions are created equal. When considering options, look for these features:
Informatica Master Data Management is the market’s only end-to-end MDM solution that is both easy-to-deploy and flexible enough to solve your unique business challenges. Its benefits include: