Growth requires insight. Without a clean, connected, and consistent view of your customers, therefore, it's difficult to boost cross-sell and up-sell opportunities.
The key is optimizing customer engagement. Informatica’s Data Governance solution delivers clean, connected, and trusted customer information so you can perform more accurate customer analyses and develop effective cross-sell and up-sell programs, while still maintaining intimate customer relationships.
Informatica Data Governance accesses customer information that’s scattered across siloed applications, profiles the information to find out how clean and accurate it is, and then fixes errors if needed.
To achieve measureable business growth, it also:
Citrix uses Informatica solutions to gain complete customer insight on all products
Informatica helped Fannie Mae ensure clean and correct data is collected and integrated from 100+ data sources
UPMC used a collection of Informatica products to improve research outcomes in the quest to cure various diseases